Growth is at the heart of all our plans for 2013.
For many companies, this means investigating
new markets and in this issue we explore some
of the challenges – and immense opportunities –
to building a business in Africa.

Africa continues to surprise, and increasingly the surprises are pleasant ones! With Africa projected to represent seven of the world’s ten fastest-growing economies between 2011 and 2015,
the region is firmly established as a viable component of international expansion plans.
As the CEO for TNS in Africa and the Middle East,
I believe passionately in the future of the region and have witnessed many successful companies achieve strong growth - with the right attitude
and a creative approach to doing business.
I hope you enjoy reading our perspectives.

One of the hottest topics in marketing today is
the impact of big data and ‘Mind and the Machine’ outlines our view on what this means for the research industry and the brands who are dealing with these immense ‘data taps’.

We’re also sharing our latest thinking on
maximising the impact of shopper engagement
in-store and how effective customer experience management can maximise growth. Finally, we’re giving you our perspective on heuristics and the benefit to brands from understanding more about how we really make decisions.

This is our last newsletter for 2012 – we wish you all a successful end to the year and look forward to working with you in 2013.




Kim MacIlwaine
CEO Africa and Middle East, TNS