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Insight into another world
The PR Week Social Networking and Blogging Conference – January 2008 |
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If the Conference showed us anything, it was that Communications and PR professionals need no longer stand back in horror at the force of change that is the world of social networking. For brands caught up in the stickiness, it’s all about remembering the importance of conversations with customers.
The Conference hit home the fact that more and more organisations are dedicating teams to online outreach, showing that many are rethinking their communications strategies and at last beginning to treat online digital influencers seriously, whoever and wherever they are.
Introducing Cymfony - the TNS Media Intelligence solution that underpins social media strategy (see article opposite) - director, Philip Lynch, reminded Conference delegates that the medium may be digital, but the need is still the same. Engage with influential voices to reassert some positive balance. If you’re aware that a conversation is happening and the subject is you, but you’re not taking part, what an opportunity! The conversation will change – but isn’t that the whole point?! And Cymfony gives you the resources to understand how discussion is changing and more importantly, why.
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| Philip’s presentation ‘Measuring Social Media’, along with white papers on Creating a Social Media Strategy are available from tnsmi.co.uk |
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