Who’s listening?
What you don’t know won’t hurt you?! How very 20th century! Who can afford such a point of view in a media information world turned upside down, where journalists’ influence is challenged by direct advice from consumers to consumers on social platforms and blogs? Where businesses have to become part of the audience, not so much to be heard, but to be listened to?

Work harder
Why’s it happening? Where’s it going? In its media monitoring and evaluation activity, TNS Media Intelligence tracks 3 million brands for 16,000 clients in 25 countries, 24/7. If we are to help our clients get it together, there is much more work for us to do – with consumer-generated media, across booming news markets like the Middle East, Latin America and Asia, in the way we harness media monitoring technology and deliver authoritive evaluation.

360° visibility
It won’t have escaped your notice that we’re always trying to acquire new expertise and technology that will help us deliver media intelligence to clients who touch the globe in many different places in many different ways. We need to be able to help you manage your brands from many touchpoints. As our President, Jean-Michel Portier points out, “Our challenge is to offer you 360° visibility across all your marketing actions and to empower you to react promptly and take the right decisions in a constantly evolving world.”

Media Intelligence = Human Intelligence
The game gets more complex, but our message to clients is still the same, says François Nicolon, TNS Media Intelligence International Marketing Director. “The influence of the media on consumers is stronger than ever. Any mention could have a positive or negative effect and, at the end of the day this will translate into sales, one way or the other. State-of-the-art technology, working in 30 languages and having a presence in all the important economies  - these are crucial. But we know that it is human intelligence, the way we filter and evaluate media information, that is of ultimate importance to our clients in both the short and longer term.” Media Intelligence, indeed!