Better brand experiences in the Touchpoint Revolution
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    Intelligence Applied  
  Building better brand experiences in the Touchpoint Revolution  
  10 minute read
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  Today’s brands compete not just on the basis of the products they sell, but on the basis of the experiences they create. But how can marketers keep control of those experiences at a time when audiences are commandeering touchpoints for the purposes of their choosing – and creating their own customer journeys? With the path to purchase fast becoming a memory, can marketers still create coherent brand experiences?

In this feature, TNS’s Roz Calder examines the challenge of building better brand experiences during the Touchpoint Revolution, and reveals how focusing on emotion can deliver coherent customer journeys no matter what form they take.
  By Roz Calder
Director of NeedScope, TNS
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